Designing my own logo has been the biggest design challenge I’ve faced so far. I’m my biggest critic and my imagination runs from elaborate design to very simplistic.
My first attempt back in 2018 never felt quite right. I had an idea and I forced the design to fit (you’ll still see it on some of my older work). Having had time to work on other projects and taking a cleaner approach to my work. I took some time (COVID gave me plenty) and revisited my logo.
The new design is much cleaner and I feel like it is timeless. When I look at it, I feel settled like I finally found it.