Life Venture Enterprises

The Brief:

  • The letters are LVE with a heart
  • Monochromatic
  • Green, various degrees of opacity
  • And if it’s converted to black and white it looks just as good

This was the first attempt

You will notice the first draft did not include a heart, but it was just a check in to see if we where on the same track. After the first draft I tried different colours, fonts and played with how to add the heart.

the heart draft

In the end we decided against the heart and went instead for a simpler design.

The final product