The Brief: There was no brief, it was left completely open for me to do whatever I wanted.
Education Reimagined Fund is a charity that aims to provide sustainable funding for young people in high school and university. It is based in South Africa, where school fees are compulsory with little from the government. The charity’s name was going to be Summit Education, but the name was already taken. The idea of aiming higher and education being a journey is important.
For the logo I took this idea of a Summit and remembered that one of the founders had (on a self-funded school trip) gone to Peru, walked the Inca trail and up Machu Picchu.
The logo serves as a reminder of going for greater heights, and of possibilities trough education. Side note – the mountain in the logo is an outline of Machu Picchu.