The Brief:
- A Christian organisation, that teaches and has events about helping Christians live more intimately with God.
- Clean
- Bold
I immediately had the idea of an anatomical heart on fire. It would symbolise passion.
I also wanted to bring attention to the human heart, as to point to the relationship between human and God, as an encounter with God will surely change the condition of the human heart.
An anatomical heart can be uncomfortable to look at, so I wanted it to be very simple and avoid it being too medical.
